About

Design and product leadership with 15+ years driving healthcare, D2C, and AI-powered consumer experiences at global scale. Led design transformations for 63M+ users across health, e-commerce, and emerging tech platforms, delivering quantifiable business impact through user-centered innovation.

Core expertise: Healthcare CX, D2C behavior change, AI/ML-driven personalization, accessibility design, and scaling high-performing teams across distributed organizations. Proven track record architecting experiences that balance human psychology with business growth objectives.

Shannon Walters

Experience

VML
Jul 2023 – Present
Remote

Group Creative Director — XD

  • •Creative lead for Amazon Leo launch (2025–present)
  • •Creative lead for Honda North America (2022–2025)
  • •Managed five major workstreams: Honda.com, Honda Auto, Certified Pre-Owned, DreamShop, and Acura.com
  • •Consolidated Honda + Acura backend platforms, experience architecture, and design systems
  • •Delivered a 40% codebase reduction post-consolidation
  • •Reduced ongoing maintenance costs by 25%
  • •Shipped 45 enterprise multi-brand tools and components
  • •Implemented AI-driven cost-saving initiatives supporting new model launches and content production
  • •Delivered Scenic Audio — an AI-driven audio experience for visually impaired travelers, extending beyond basic audio description
  • •Managed a distributed team of 12 across North America and LATAM
Y Media Labs
Nov 2020 – Jul 2023
San Francisco Bay Area

Group Director, Product Design

  • •Creative lead for Kaiser Permanente member app and web experiences, achieving a 92 digital satisfaction score
  • •Led Kaiser Permanente's digital health platform serving 12M+ members; built an integrated ecosystem across the KP app, kp.org public, and kp.org member experiences, driving a 33% increase in engagement
  • •Drove enterprise-wide design system adoption and accessibility standards across healthcare products
  • •Creative lead across Champion, Kaiser Permanente, Volvo Polestar, Yeti, Twitter, and Under Armour
  • •Led cross-functional teams of 35+ across product design, research, and content strategy
  • •Partnered with leadership to scale the design discipline from 12 to 35+ across NA and LATAM
  • •Delivered $20M+ in revenue-generating work across Champion, Polestar, Volvo, and Under Armour
  • •Introduced AI-powered personalization initiatives, increasing user engagement by 45%
  • •Built hiring frameworks and mentorship programs, improving retention by 80%
Salesforce
Jun 2019 – Dec 2020
San Francisco Bay Area

Senior UX Manager

  • •Owned end-to-end UX for Salesforce.com, supporting 2M+ daily active enterprise users across marketing, sales, and platform surfaces
  • •Managed and developed a team of eight designers across the US, EMEA, and APAC, balancing regional autonomy with global consistency
  • •Shipped major platform initiatives including Resource Center, Blog, and Salesforce 360, improving discoverability, onboarding, and product adoption
  • •Provided hands-on leadership, mentorship, and career development, driving quality, accountability, and progression across senior and mid-level designers
  • •Built strong cross-functional alignment with product, marketing, and engineering, accelerating decision-making and delivery while maintaining UX quality
AKQA
Jun 2015 – Jun 2019
San Francisco & London

Associate UX Strategy & Design Director

  • •Led Coca-Cola mobile app redesign, driving 45–250% YoY engagement growth and improving App Store rating from 2.5 to 4.7
  • •Delivered trust-critical digital experiences for the Facebook Oversight Board, including brand, web platform, and design system governance across global markets
  • •Built AI-powered privacy initiatives for IBM Watson, reaching 239K+ senior business executives across eight global conferences
  • •Shipped multiple digital programs for automotive brands including Audi USA and Volvo
  • •Led Volvo global configurator redesign across 50 markets, increasing completed configurations by 45% and test-drive requests by 58%

Industries & Clients

Architecture & Arts

Art Basel, Foster + Partners

Automotive

Audi, Honda, Polestar, Volvo

Consumer Technology

Amazon, IBM, Meta/Facebook, Salesforce, Twitter/X

E-commerce & Retail

Caterpillar, Champion, Under Armour, YETI

Food & Beverage

Coca-Cola, Lurpak

Government

London Borough of Camden, Tennessee State

Healthcare

Kaiser Permanente

Capabilities

Accessibility DesignAI/ML PersonalizationCreative DirectionD2C Behavior ChangeDesign LeadershipDesign SystemsDigital TransformationHealthcare CXProduct DesignUX Strategy

Let's work together

I'm always open to discussing new projects, creative ideas, or opportunities to be part of your vision.

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