Oversight Board
Creating the visual identity for Facebook's independent Oversight Board.
Meta
2019
Brand Identity, Design Systems
Senior Manager, User Experience
Brand Strategy, Visual Identity, Design System, Brand Guidelines
Countries aware of the Board
Appeals processed
Trust rating in user surveys
Who We Designed For
Global citizens and policymakers engaging with content moderation decisions
Policy Makers
Government officials and regulators shaping digital platform governance
Civil Society
Advocacy groups and journalists monitoring platform accountability
Platform Users
Facebook and Instagram users seeking to understand or appeal content decisions
The Challenge
The Oversight Board was established as an independent body to make binding decisions on content moderation for Meta platforms. The challenge was to develop a brand identity that conveys independence, trust, and authority while maintaining a visual connection to the Meta ecosystem it oversees.
The Approach
We crafted a distinct visual language that stands apart from Meta's brand through its own color palette and typography, while using geometric forms that echo digital connectivity. The identity needed to feel judicial and trustworthy without being cold or bureaucratic—approachable yet authoritative.
The Outcome
Successfully launched a globally recognized identity that reinforces the Board's independence and credibility. The brand system has been deployed across the Board's website, reports, and communications, helping establish it as a legitimate and trusted institution in the global conversation about content moderation.
“The identity captures exactly what we needed—independence from Meta while acknowledging our role in their ecosystem. It gives us the gravitas our decisions require.”