Web Experience
Digital presence for a world-renowned architecture firm.
Foster + Partners
2016
Brand Identity, Digital Design
Associate UX Strategy & Design Director
UX Strategy, Visual Design, Front-end Development, CMS Integration
6 months
Awwwards Site of the Day, FWA of the Day, CSS Design Awards
Increase in time on site
More page views per session
Increase in quality inquiries
Who We Designed For
Prospective clients and collaborators seeking world-class architectural partners
Real Estate Developers
Decision-makers evaluating firms for landmark commercial and residential projects
Government Officials
Public sector leaders sourcing architects for civic infrastructure and cultural institutions
Architecture Enthusiasts
Design professionals and students studying Foster's body of work for inspiration
The Challenge
Foster + Partners is one of the world's most prestigious architecture practices, with a portfolio spanning iconic buildings across the globe. The challenge was to create a digital experience that matches the caliber and innovation of their architectural work without overshadowing the projects themselves.
The Approach
We designed an immersive portfolio experience that lets the architecture speak for itself. Full-screen imagery, minimal UI, and thoughtful typography create a gallery-like atmosphere. The navigation system draws inspiration from architectural wayfinding, using subtle spatial cues to guide visitors through decades of groundbreaking work.
The Outcome
The new website increased time on site by 60% and page views per session by 85%. It became a benchmark in architecture firm digital presence, featured in Dezeen, ArchDaily, and awarded at the Awwwards. Most importantly, the firm reported a measurable increase in quality inquiries from prospective clients.
“They approached our digital presence with the same rigor and attention to detail that we bring to our buildings. The result is a website that truly represents who we are.”