Triple-Checked
An interactive AI experience showcasing Watson's ability to identify data privacy risks hidden within software terms and conditions.
IBM
2017
Interactive Experience, AI Integration, Experience Design
Associate UX Strategy & Design Director
Interactive Design, AI/ML Integration, Experience Design, Live Demonstration
Business leaders reached
Global conferences
Pages analyzed in real-time
Who We Designed For
Business leaders and technology decision-makers seeking to understand AI's practical applications
C-Suite Executives
Business leaders evaluating AI solutions for risk mitigation and compliance
Legal & Compliance Teams
Professionals responsible for reviewing vendor agreements and identifying privacy risks
Technology Buyers
Decision-makers exploring how AI can surface insights from complex documents
The Challenge
Data privacy is paramount, but most people scroll past software terms and conditions assuming they're not worth concern. IBM needed to demonstrate Watson's real-world value in a way that felt personal, immediate, and relevant—turning abstract AI capabilities into a tangible experience.
The Approach
We combined Watson's visual recognition, natural language processing, and machine learning into a personalized, interactive demonstration. The system analyzes thousands of pages of T&Cs from popular apps in real time, extracting privacy-related data, identifying potential risks, and suggesting protective measures—all while the audience watches.
The Outcome
Launched at IBM's Think symposium and toured 7 additional technology and commerce conferences globally. The experience demonstrated Watson's ability to locate significant anomalies within lengthy, complex documents—illustrating how AI can mitigate business risk by uncovering previously overlooked vulnerabilities in digital agreements.