Certified Pre-Owned
Transforming the Honda and Acura CPO experience with personalization and flexible content.
Honda
2023
UX Design, Digital Design, Content Strategy
Group Creative Director
UX Design, UI Design, Content Strategy, Personalization
Who We Designed For
Value-conscious car buyers seeking certified reliability at accessible prices
First-Time Buyers
Young buyers entering the market who want reliability without new-car prices
Budget-Minded Families
Parents prioritizing safety certifications and warranty protection
Local Shoppers
Buyers searching for specific inventory within their area
The Challenge
The Honda Certified Pre-Owned experience had fallen behind the primary Honda Autos site—offering insufficient content flexibility for both education and sales promotion. Increased personalization was a primary goal in addition to content and UX improvement.
The Approach
I delivered a cohesive update by aligning with key areas of the new Honda Autos site—primarily navigation. We retooled navigation with flexibility in mind. The redesign dedicated the upper section to a new search inventory component, with personalized recommendations from the customer's local area below. Competing sales events, offers, and education were each given structured real estate and hierarchy to appear simultaneously. To aid our clients in the future, I established authoring guidelines to resolve content update challenges.
The Outcome
With tighter budgets, our CPO clients needed to spend wisely. With focus and efficiency, our lean team intelligently utilized available patterns that extended the client's budget and transformed the page, surpassing expectations. Honda and Acura CPO homepages launched successfully with improved personalization and content flexibility.